Essential

Essential

The ‘hush’ in the courtroom was loud in the minds of small business owners when the judge accused Shelley Luther, the Dallas-based salon owner, of being “selfish” for opening her salon.  Her reply was real and pure Texan:  “Judge, I don’t consider it selfish...

Anatomy of a Logo

Anatomy of a Logo

I’ve designed over 100 logos in my life; mostly for entrepreneurs.  I’ve modified hundreds of logos when ownership decided they were dated or needed an upgrade.  I’m not a logo scientist, but I do believe I’m an empath for the feeling logos evoke. ...

The Pantone Geek

The Pantone Geek

I have to admit, I'm a true dork. The very idea that I wait patiently for the next announced Pantone Color of The Year tells me that. My dream job would be naming paint colors, and even when I browse through them, my mental catalog rolls through the range of PMS codes...

The Creative Equation

The Creative Equation

I’m going to hit you with a blowtorch that is truly my best-kept secret for effective creative work.  The mojo, the Kwan, or where the rubber meets the road is the formula above:  where objective meets parameters, achieves the outcome, and ultimately...