My creative process for any client is almost like an equation:  I start with the desired outcome, visualized, and work back into the equation that makes that happen.

There is a combination of cost and expertise, outcome and flexibility, that will suit any project.  Sometimes, we have to assess what can be accomplished based on budget.  Often, I will literally start with pencil and paper to sketch the graphic product until there is a clear path forward digitally.  Some of my best work started as a sloppy pencil drawing!

Still, there is a proven process within my firm that has worked well over the years, and been proven many times over.  While regarded as ever-changing and innovative, it is often overlooked that I have systematic ways of starting, producing, and finishing projects in a professional way.

My business background has afforded me this special tactic which has been successful in cost and time savings with superior outcomes.

Essential

Essential

The ‘hush’ in the courtroom was loud in the minds of small business owners when the judge accused Shelley Luther, the Dallas-based salon owner, of being “selfish” for opening her salon.  Her reply was real and pure Texan:  “Judge, I don’t consider it selfish...

Anatomy of a Logo

Anatomy of a Logo

I’ve designed over 100 logos in my life; mostly for entrepreneurs.  I’ve modified hundreds of logos when ownership decided they were dated or needed an upgrade.  I’m not a logo scientist, but I do believe I’m an empath for the feeling logos evoke. ...

The Pantone Geek

The Pantone Geek

I have to admit, I'm a true dork. The very idea that I wait patiently for the next announced Pantone Color of The Year tells me that. My dream job would be naming paint colors, and even when I browse through them, my mental catalog rolls through the range of PMS codes...

The Creative Equation

The Creative Equation

I’m going to hit you with a blowtorch that is truly my best-kept secret for effective creative work.  The mojo, the Kwan, or where the rubber meets the road is the formula above:  where objective meets parameters, achieves the outcome, and ultimately...