I believe vision is something that is very hard to teach.  It’s something you either have from the onset, or you don’t.  The capacity to imagine, or visualize an outcome is one of the hallmarks of human and scientific development.

When perfecting a marketing outcome, vision is a critical piece of the puzzle.  Aesthetics are only one component of vision — there must be business pragmatics woven into the marketing product, whether it’s a logo, print piece, website, billboard, or social media effort. 

Vision is not only ‘visual’ — it’s imaginative.  It combines emotion, reasoning, movement, color, and sound.  It’s so exciting to live in a time when technology has provided tools that would have been beyond our wildest dreams in the creative sector to accomplish client goals.

Essential

Essential

The ‘hush’ in the courtroom was loud in the minds of small business owners when the judge accused Shelley Luther, the Dallas-based salon owner, of being “selfish” for opening her salon.  Her reply was real and pure Texan:  “Judge, I don’t consider it selfish...

Anatomy of a Logo

Anatomy of a Logo

I’ve designed over 100 logos in my life; mostly for entrepreneurs.  I’ve modified hundreds of logos when ownership decided they were dated or needed an upgrade.  I’m not a logo scientist, but I do believe I’m an empath for the feeling logos evoke. ...

The Pantone Geek

The Pantone Geek

I have to admit, I'm a true dork. The very idea that I wait patiently for the next announced Pantone Color of The Year tells me that. My dream job would be naming paint colors, and even when I browse through them, my mental catalog rolls through the range of PMS codes...

The Creative Equation

The Creative Equation

I’m going to hit you with a blowtorch that is truly my best-kept secret for effective creative work.  The mojo, the Kwan, or where the rubber meets the road is the formula above:  where objective meets parameters, achieves the outcome, and ultimately...